The Shadow

"Between the idea / And the reality / Between the motion / And the act / Falls the Shadow . . . For Thine is the Kingdom"

14 November 2006

Smarter than the average autonomous community?


Glancing through the online version of Spanish national newspaper El Pais (The Country) as I often do, I came across this gem that I felt had to be shared with the rest of the world - or at least the loyal readers of The Shadow.

Asturias, one of the country's 17 autonomous communities, has launched an advertising campaign to encourage other Spaniards to holiday in the 'Green Region' featuring Yogi Bear (El Oso Yogui) and his trusty sidekick Boo-Boo (BubĂș). The campaign cost almost 6 million Euros.

Yogui sure knows how to go about selling. His catchphrase, when translated, goes something like this: "There are rustic mountains, but marvellous beaches as well and beautiful buildings, the people are friendly . . . and the food's much better than in Yellow Stone National Park!"

It's not quite the same as "So where the bloody hell are you?" but I can't figure out if it's better or worse. Whaddya reckon?

10 Comments:

At 5:11 pm, Blogger Crazyjedidiah said...

Well atleast there not swearing in the add but it is a bit corny I think. So it has pros and cons

 
At 8:35 pm, Anonymous Anonymous said...

all i can say re yogi the bear flogging cheap+nasty spanish locales is check this out slideshowMan..

http://www.youtube.com/watch?v=Abn9kQvsncg

btw surprise coming...

 
At 10:32 pm, Blogger tdix said...

Love the link Pedro and looking forward to the surprise!

 
At 10:56 pm, Anonymous Jonathan said...

Photo by Damien Bohle taken from http://en.wikipedia.org/wiki/Image:PlayaDeBallota.jpg

 
At 10:17 pm, Anonymous Jonathan said...

Having slept on it, I have to say that Yogui in Asturias is up there with the inflatable kangaroos on bicycles.

 
At 3:06 am, Anonymous Jonathan said...

What is the fee for having Slideshow Man in a tourism ad?

 
At 7:55 pm, Anonymous Anonymous said...

slideshow man can't be bought!


but you can loan him....




McN.P.B.C. XXV1

 
At 5:37 am, Anonymous Anonymous said...

Is this an interest-free loan?

 
At 2:33 am, Anonymous Jonathan said...

On second thoughts, maybe Slideshow Man would be more useful as a scarecrow in McNeilly Park.

 
At 1:00 pm, Anonymous Anonymous said...

capital idea jonathon from merry old london!!!???!!!

 

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