Smarter than the average autonomous community?

Glancing through the online version of Spanish national newspaper El Pais (The Country) as I often do, I came across this gem that I felt had to be shared with the rest of the world - or at least the loyal readers of The Shadow.

Asturias, one of the country's 17 autonomous communities, has launched an advertising campaign to encourage other Spaniards to holiday in the 'Green Region' featuring Yogi Bear (El Oso Yogui) and his trusty sidekick Boo-Boo (Bubú). The campaign cost almost 6 million Euros.

Yogui sure knows how to go about selling. His catchphrase, when translated, goes something like this: "There are rustic mountains, but marvellous beaches as well and beautiful buildings, the people are friendly . . . and the food's much better than in Yellow Stone National Park!"

It's not quite the same as "So where the bloody hell are you?" but I can't figure out if it's better or worse. Whaddya reckon?