It's not easy saying no. No, that's not entirely true - in the blogosphere it's not too difficult. But when you're hurrying for the train in the afternoon and some poor, hapless critter in an oversized T shirt stands in your way holding out a free newspaper it certainly is.
As you lift your head, your eyes inevitably meet the plaintive gaze of the paper peddler and all of a sudden, the prospect of something to hold your attention through all the stand-clear-doors-closings seems appealing. It seems like a good deal.
Then you actually try to read the thing.
When you're standing on the platform wondering where on earth CityRail has managed to hide your train, the last thing you want to read is a mass-gripe on the hopeless state of the rail network. It's bad enough waiting without the chorus of complaints. When you're down, why kick yourself?
After the train has finally arrived and you find yourself nestled between an obliging armpit and a metal pole dripping with sweat, the latest goss from the lives of the rich and famous and the latest lies from the sick "don't-blame-us" mob down in Macquarie St don't really hit the mark either.
There are no real redeeming features. The cute snippets of trivia are worse than trivial, and the quirky dog-that-does-long-multiplication-while-juggling-and-standing-on-it's-head story is bad enough at the end of a TV news bulletin - in print it's just dumb. The rag has no substance, it's a complete bore and it leaves you feeling like you've wasted the time spent reading. And - worst of all - it turns you into a real whinger.
Well, you may say, what do you expect? It is free after all. Yes, I say, that is true, and I no longer seek to read it at all. I take a good book with me instead, but that doesn't help me avoid the wretched thing when I'm rushing to the station in the afternoon.
Then I say no. Repeatedly. Every time I pass one of the paper pushers I'm forced to say it and then they all stare back at me with that pitiful, empty gaze as I continue guiltily on my way. It's not easy but deep down I think it's the better thing to do.
Shadow Poll: What do you think? Have your say here. Which is worse - taking the trashy tabloid and reading it, or saying no?